Business Success with Customer Relationship Management

• The team you build will determine the business you build September 2, 2010
  I have worked with many an entrepreneur who could greatly improve their business results with a better team. Harvey Mackay has always had a way with words and ability to place things in perspective.  His "ABCs of team building" is a good article about how the team you build will determine the business you build. * What follows is the article withou […]
  Dick Wooden
• How your front line staff can increase referrals September 1, 2010
  Although there are many schools of thought regarding management styles in the workplace, there seems to be a common denominator in the relationship between satisfied employees and satisfied customers. Beyond that, the entire culture of your work environment can allow for greater referrals and business growth if created in a purposeful way.    Hire the right […]
  Dick Wooden
• 7 Ways Inbound Marketing Helps You Help Your Clients August 30, 2010
  A journey starts with the first step.   Here are 7 ways the Inbound Marketing University has helped me and my business help my clients... and how it can do the same for you.   1. It expands what you don't know but should know. You can move out of Unconscious Incompetence and begin to become more aware of the bigger, positive possibilities to grow a busi […]
  Dick Wooden
• Sage ACT! and Outlook Integration Results in More Productivity August 26, 2010
  Enjoy the benefits of seamless integration that now allows you to have the same contacts in Outlook as you do in Sage ACT!. Plus, Sage ACT! will keep your busy calendar updated in both places, and help you cut back on meeting conflicts with rules that handle them automatically.    Sage ACT! manages all the details of your business relationships and Microsoft […]
  Dick Wooden
• Why should your customers refer you? August 25, 2010
  It’s rare to be a one-of-a-kind business, with no competition.  If that describes your business, you are fortunate, assuming there is a demand for your business.  Nonverbal alien communicators may have a niche in the marketplace, for example, but it might be too small to be profitable.  Most of us, however, compete with other businesses that provide similar […]
  Dick Wooden
• CRM Core Beliefs - Relations among People vs. just a Technology August 24, 2010
  Having a mindset that CRM is Technology is certainly a limited approach. It restricts the long term relationship building success. Over 20 years ago I heard a wise CRM guru state that CRM is 60% about the people, 30% about the processes and only 10% about the technology.   The limiting mindset that CRM is just technology misses the core principles of busines […]
  Dick Wooden
• Successful Businesses Are Built for Decisions: Start with the Chart August 23, 2010
  Successful Businesses Are Built for Decisions: Start with the chart             How do you make decisions in your business? Are you still at a stage where you can simply get a sense of things and make the call? Or are you growing enough that this loose intuitive way isn’t reliable any more? Are you teetering on the edge of chaos all the time?  Great. That’s […]
  Dick Wooden
• Smarter Selling - 5 steps and 59 proven ways -Business relationships August 19, 2010
  I have always found it helpful to observe different perspectives and listen to what successful people that I respect have to say.  The definition of selling may be different for each of you, but the following 5 steps and 59 proven ways will help you gain perspective and actionable ways to electrify your offer and make more sales.   The recent article, 5 Step […]
  Dick Wooden
• Time Marketing Campaigns to Maximize Results August 17, 2010
  In marketing, the right timing is essential.  If you wait too long to follow up with an interested prospect, they will lose interest.  Likewise, if you try to sell to the right people at the wrong time, you are unlikely to meet with success.  Too often, businesses do not make consistent marketing efforts.  Instead, they turn marketing on and off like a spigo […]
  Dick Wooden
• Put your company head and shoulders above the rest August 16, 2010
  Is your business capable of being head and shoulders above the rest? Customer Relationship Management is based on developing profitable, win-win relationships with prospective and existing customers. It's about nurturing that business relationship so the customer is retained and continually provided with value from your business's products. CRM is […]
  Dick Wooden
• Target Marketing Customers by What's Important to Them August 12, 2010
  How about having targeted campaigns for customers that: Have purchased a specific product and may be looking to purchase more of the product, purchase a similar product or upgrade to a new better product.  This may even be key services such as IT system consulting, CPA Write up or business assessment services, and so forth.     Have not purchased from you fo […]
  Julie Cooper
• 7 Ideas for Marketing Automation with ACT! Smart Tasks August 9, 2010
  Nurture Prospects Automatically with Drip Marketing Create multi-step campaigns to nurture new leads and incorporate these Drip Marketing plans into your Smart Task sequences.  Drip Marketing blends simple tasks, like automatically sending an email response when someone fills out a web form, with intelligent technology that reacts differently to contacts bas […]
  Dick Wooden
• Your Business - The Game of Grow or Die - Is MORE August 4, 2010
  Businesses only exist because people want them to. People expect MORE every day.  Not only the people who work in the business, but also the people who sell to the business, the people who buy from the business and the people who lend to business!   Unfortunately, most businesses see people as a problem. "People are so unmanageable,"  I hear from b […]
  Dick Wooden
• 7 Ideas for Excellent Customer Service with Smart Tasks August 3, 2010
  Delivering Outstanding Customer Service Customer service is another great area to automate everyday tasks with Sage ACT!.   By setting up Smart Tasks, you can deliver those extra little touches that remind customers why they like dealing with your company.  Part of your Keep in Touch strategy to say "Top of Mind".   The extra attention that you are […]
  Dick Wooden
• Planning to Stay Successful, Avoid the Treadmill August 2, 2010
  You’re finally there. Your business is clicking. New ideas flow, you adjust to changes as nimbly as a sailor to the waves, and the systems you’ve put in place act like a machine for decisions and execution of plans. Les McKeown calls this Predictable Success. How do you stay there? The tendency is for those systems to become the focus instead of just tools t […]
  Dick Wooden